Work

Brand Management: Mastering Research, Theory and Practice

Year: 2020

Type: book

Source: CBS Research Portal (Copenhagen Business School)

Authors: Tilde Heding, Charlotte F. Knudtzen, Morgens Bjerre

Institution: Copenhagen Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3025522301

FWCI: 5.684

Cites:

Cited by: 13

Related to: 10