Work

Too Big to Sell? A Computational Analysis of Network and Content Characteristics among Mega and Micro Beauty and Fashion Social Media Influencers

Year: 2020

Type: article

Source: Journal of Interactive Advertising

DOI: 10.1080/15252019.2020.1763873

Authors: Rebecca K. Britt, Jameson L. Hayes, Brian C. Britt, Haseon Park

Institution: University of Alabama

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3025966191

FWCI: 20.41

Cites: 23

Cited by: 111

Related to: 10