Work

Does one bad apple ruin a firm’s green brand image? Examining frontline service employees’ environmentally irresponsible behaviors

Year: 2020

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-11-2019-0844

Authors: Lin Zhang, Jintao Wu, Honghui Chen, Bang Nguyen

Institutions: South China University of Technology, Sun Yat-sen University, Shanghai University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W3025979094

FWCI: 4.896

Cites: 74

Cited by: 38

Related to: 10