Work

Television Commercial Wearout

Year: 1973

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1973.12519144

Authors: Allan Greenberg, Charles Suttoni

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3027630587

FWCI:

Cites: 6

Cited by: 47

Related to: 10