Work

Finding the Sweet Spot between Ethics and Aesthetics: A Social Entrepreneurial Perspective to Sustainable Fashion Brand (Juxta)Positioning

Year: 2020

Type: article

Source: Journal of Global Marketing

DOI: 10.1080/08911762.2020.1772935

Authors: Chinmoy Bandyopadhyay, Subhasis Ray

Institution: XIM University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W3029354588

FWCI: 5.154

Cites: 158

Cited by: 43

Related to: 10