Work

Diagonal or vertical? An empirical study of the impact of food brand logo orientation on consumers’ food perception and food attitude

Year: 2020

Type: article

Source: Food Quality and Preference

DOI: 10.1016/j.foodqual.2020.103985

Authors: Shouwei Li, Ping Liu, Rui Zhou

Institutions: Chengdu Agricultural College, Sichuan University

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3029506482

FWCI: 0.777

Cites: 54

Cited by: 17

Related to: 10