Work

Extending the Collective Consumption of Brands

Year: 2014

Type: dissertation

Source: Tampere University Institutional Repository (Tampere University)

Author: Elina Närvänen

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Foundation for Economic Education

OpenAlex ID: W302973496

Cites: 278

Cited by: 9

Related to: 10