Work

Service-Dominant Logic and Consumer Culture Theory: Natural Allies in an Emerging Paradigm

Year: 2007

Type: book-chapter

Source: Research in consumer behavior

DOI: 10.1016/s0885-2111(06)11025-x

Author: Eric J. Arnould

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3030163

FWCI: 33.71

Cites: 95

Cited by: 118

Related to: 10