Work

The importance of customer trust for social marketing interventions: a case of energy-efficiency consumption

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Social Marketing

DOI: 10.1108/jsocm-05-2019-0071

Authors: Paul Blaise Issock Issock, Mornay Roberts-Lombard, Mercy Mpinganjira

Institution: University of Johannesburg

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Affordable and clean energy

Open Access status: closed

OpenAlex ID: W3030396223

FWCI: 8.245

Cites: 79

Cited by: 60

Related to: 10