Work

Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review

Year: 2020

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-2020-011

Authors: Frank Findley, Kelly Johnson, Douglas Crang, David W. Stewart

Institutions: Walt Disney (United States), Loyola Marymount University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3030439746

FWCI: 2.061

Cites: 9

Cited by: 16

Related to: 10