Work

Sport event sponsorship management from the sponsee’s perspective

Year: 2020

Type: article

Abstract: Highlights• Structural and relational considerations are critical for sponsorship management• Brand and strategic compatibility are valued by the sponsee• Trustworthy relationships are instrumental in managing sponsors• Staff turnover impacts asset-specific knowledge and inter-firm social bonds

Source: Sport Management Review

DOI: 10.1016/j.smr.2020.04.006

Authors: Ashlee Morgan, Tracy Taylor, Daryl Adair

Institutions: Edith Cowan University, Victoria University, University of Technology Sydney

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3030716786

FWCI: 5.411

Cites: 77

Cited by: 42

Related to: 10