Work

Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness

Year: 2020

Type: article

Abstract: Tensions between a lucrative marketing strategy and consumer fairness

Source: Communications

DOI: 10.1515/commun-2019-0143

Authors: Brigitte Naderer, Jens Seiffert-Brockmann, Jörg Matthes, Sabine Einwiller

Institutions: Ludwig-Maximilians-Universität München, University of Vienna

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $2,712

OpenAlex ID: W3032669451

FWCI: 1.288

Cites: 28

Cited by: 8

Related to: 10