Work

Luxury in the digital age: A multi-actor service encounter perspective

Year: 2020

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2020.05.038

Authors: Jonas Holmqvist, Jochen Wirtz, Martin P. Fritze

Institutions: Kedge Business School, National University of Singapore, University of Cologne

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W3033401646

FWCI: 18.75

Cites: 95

Cited by: 127

Related to: 10