Work

Best seller!? Unintended negative consequences of popularity signs on consumer choice behavior

Year: 2020

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2020.04.003

Authors: Arezou Ghiassaleh, Bruno Kocher, Sandor Czellar

Institutions: Durham University, University of Neuchâtel, University of Lausanne

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung

Award: Extending Categorization Research in Consumer Domains

OpenAlex ID: W3033599308

FWCI: 2.321

Cites: 59

Cited by: 23

Related to: 10