Work

Impact of brand consciousness, perceived quality of products, price sensitivity and product availability on purchase intention towards ‘green’ products

Year: 2020

Type: article

Study design: Observational Study

Source: International Journal of Technology Management and Sustainable Development

DOI: 10.1386/tmsd_00018_1

Authors: Sargam Bahl Walia, Harish Kumar, Naveen Negi

Institution: Graphic Era Hill University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W3033873922

FWCI: 3.881

Cites: 27

Cited by: 33

Related to: 10