Work

Framework for measuring usage intention of digital coupons: a SPADM approach

Year: 2020

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2020.1777460

Authors: Preeti Nayal, Neeraj Pandey

Institution: Indian Institute of Management Mumbai

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3034845631

FWCI: 2.061

Cites: 86

Cited by: 10

Related to: 10