Luxury brands and social media: drivers and outcomes of consumer engagement on Instagram
Year: 2020
Type: article
Study design: Observational Study
Source: Journal of Strategic Marketing
Authors: Marta Oliveira, Teresa Fernandes
Institution: Universidade do Porto
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W3034893328