Work

A thematic exploration of human brands: literature review and agenda for future research

Year: 2020

Type: article

Study design: Systematic Review

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-02-2019-2274

Authors: Maria Lucila Osorio, Edgar Centeno, Jesus Cambra-Fierro

Institutions: Tecnológico de Monterrey, Universidad Pablo de Olavide

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3034964286

FWCI: 9.018

Cites: 125

Cited by: 67

Related to: 10