Work

Contemporary Directions in the Development of Romanian Academic Marketing in Favor of Increasing the Performance of the Organization

Year: 2020

Type: conference-paper

Source: Springer proceedings in business and economics

DOI: 10.1007/978-3-030-43449-6_2

Author: Nicolae Al. Pop

Institution: Bucharest University of Economic Studies

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3035474793

FWCI: 2.83

Cites: 39

Cited by: 6

Related to: 10