Work

Brands as activists: The Oatly case

Year: 2020

Type: article

Source: Journal of Brand Management

DOI: 10.1057/s41262-020-00199-2

Author: Christian H. Koch

Institution: Lund University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Climate action

Open Access status: closed

OpenAlex ID: W3035498342

FWCI: 7.988

Cites: 71

Cited by: 61

Related to: 10