Work

Cocreation of the hospitality brand experience: A triadic interaction model

Year: 2020

Type: article

Study design: Observational Study

Source: Journal Of Vacation Marketing

DOI: 10.1177/1356766720932361

Authors: Zhiwei (CJ) Lin, IpKin Anthony Wong

Institutions: Beijing Union University, City University of Macau, Sun Yat-sen University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3035533378

FWCI: 7.988

Cites: 66

Cited by: 45

Related to: 10