Work

Les personnages, éléments de reconnaissance des marques par les enfants

Year: 1993

Type: article

Source: HAL

Authors: Bree, Joël, Cegarra, Jean-Jack

Institution: Université Paris Dauphine-PSL

Language: French

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3035577419

FWCI:

Cites:

Cited by: 14

Related to: 10