Work

Illusion of safety: How consumers underestimate manipulation and deception in online (vs. offline) shopping contexts

Year: 2020

Type: article

Source: Journal of Consumer Affairs

DOI: 10.1111/joca.12313

Author: Nora Moran

Institution: California State University, Northridge

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3035619052

FWCI: 4.904

Cites: 48

Cited by: 42

Related to: 10