Work

History as Luxury Brand Enhancement

Year: 2018

Type: article

Source: Luxury

DOI: 10.1080/20511817.2018.1741169

Authors: Teresa Sádaba, Pedro Mir Bernal

Institution: Universidad de Navarra

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3035721561

FWCI: 0.351

Cites: 34

Cited by: 12

Related to: 10