Work

Brand crisis: what influences customers' motivation to defend a brand

Year: 2020

Type: dissertation

Author: Xiaodan Yu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3035957615

Cites: 22

Cited by:

Related to: 10