Work

Chatbots in retailers’ customer communication: How to measure their acceptance?

Year: 2020

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2020.102176

Authors: Alexandra Rese, Lena Ganster, Daniel Baier

Institution: University of Bayreuth

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3036081459

FWCI: 37.44

Cites: 111

Cited by: 492

Related to: 10