Work

The differentiated impact of perceived brand competence type on brand extension evaluation

Year: 2020

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2020.06.028

Authors: Haizhong Wang, Di Liu

Institutions: Sun Yat-sen University, Guangdong University Of Finances and Economics

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: University of Hong Kong

OpenAlex ID: W3036300550

FWCI: 5.411

Cites: 31

Cited by: 38

Related to: 10