Work

Marketing Research

Year: 1997

Type: book

Authors: Carl McDaniel, Roger Gates

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3036400699

FWCI: 1.776

Cites:

Cited by: 118

Related to: 10