Work

Guccification: Redefining Luxury Through Art—The Gucci Revolution

Year: 2020

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-030-26121-4_4

Authors: Giorgia Sepe, Alessia Anzivino

Institution: Università Cattolica del Sacro Cuore

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3036444296

FWCI: 10.72

Cites: 12

Cited by: 8

Related to: 10