Work

Trade-off between value creation and value appropriation?

Year: 2020

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-11-2019-0592

Authors: Cleo Schmitt Silveira, Marta Olivia Rovedder de Oliveira, Rodrigo Heldt, Fernando Bins Luce

Institutions: Universidade Federal do Rio Grande do Sul, Universidade Federal de Santa Maria

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3036595448

FWCI: 0.773

Cites: 38

Cited by: 12

Related to: 10