Marketing of environmentally friendly hotels in China through religious segmentation: a theory of planned behaviour approach
Year: 2020
Type: article
Study design: Observational Study
Source: Tourism Review
Authors: Lei Wang, Philip Pong Weng Wong
Institutions: Xuzhou University of Technology, Sunway University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W3036992301
