Work

Combating copycatting in the luxury market with fighter brands

Year: 2020

Type: article

Source: Transportation Research Part E Logistics and Transportation Review

DOI: 10.1016/j.tre.2020.102009

Authors: Pengwen Hou, Ziyan Zhen, Hubert Pun

Institutions: Tianjin University of Finance and Economics, Tianjin University, Western University, Ivey Business School

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Ministry of Education of the People's Republic of China, Zigong Science and Technology Program of China

Awards: G2509094718, G5356321310, 基于三重底线的可持续供应链伙伴选择决策模型研究

OpenAlex ID: W3037579936

FWCI: 4.385

Cites: 25

Cited by: 41

Related to: 10