Work

Viewers' Recognition of Brands Placed Within a Film

Year: 1996

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1996.11104643

Authors: Laurie A. Babin, Sheri Thompson Carder

Institutions: University of Southern Mississippi, Florida Gateway College

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W303848676

FWCI: 10.89

Cites: 11

Cited by: 228

Related to: 10