Work

Spillover effect in promotion: Evidence from video game publishers and eSports tournaments

Year: 2020

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2020.06.036

Authors: Petr Parshakov, Iuliia Naidenova, Angel Barajas

Institution: National Research University Higher School of Economics

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Research University Higher School of Economics

OpenAlex ID: W3038835083

FWCI: 6.442

Cites: 40

Cited by: 44

Related to: 10