Work

Building Consumer-based Brand Equity for Fast Fashion Apparel Brands in the Indian Consumer Market

Year: 2020

Type: article

Study design: Observational Study

Source: Management and Labour Studies

DOI: 10.1177/0258042x20922060

Author: Rajesh Sharma

Institution: Jaipuria Institute of Management

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3038985363

FWCI: 1.288

Cites: 179

Cited by: 11

Related to: 10