Work

How a brick-and-mortar retailer’s strategic focus on niche (versus mainstream) brands influences category sales

Year: 2020

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-12-2019-2673

Authors: Jake David Hoskins, Abbie Griffin

Institutions: Willamette University, University of Utah

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3039357669

FWCI: 0.773

Cites: 96

Cited by: 8

Related to: 10