Work

How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2020.05.045

Authors: Bernhard Swoboda, Carolina Sinning

Institution: Universität Trier

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3039713129

FWCI: 5.154

Cites: 100

Cited by: 28

Related to: 10