Work

Why Consumers Don't Always Accurately Predict Their Own Future Behavior

Year: 1997

Type: article

Source: Marketing Letters

DOI: 10.1023/a:1007937327719

Author: VICKI MORWITZ

Institution: New York University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W30403822

FWCI: 7.83

Cites: 36

Cited by: 87

Related to: 10