Work

Segmentation of Retail Consumers with Soft Clustering Approach

Year: 2020

Type: conference-paper

Source: Advances in intelligent systems and computing

DOI: 10.1007/978-3-030-51156-2_6

Authors: Onur Dogan, Abdulkadir Hiziroglu, Omer Faruk Seymen

Institutions: Bakırçay Üniversitesi, Sakarya University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3040924276

FWCI: 2.924

Cites: 25

Cited by: 9

Related to: 10