Understanding consumers' showrooming behaviour: a stimulus–organism–response (S-O-R) perspective
Year: 2020
Type: article
Study design: Observational Study
Authors: Sourabh Arora, Rashmi Ranjan Parida, Sangeeta Sahney
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W3041281986
