Work

What drives customers' purchase behavior in a click-and-mortar retailing context: a value transfer perspective

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Enterprise Information Management

DOI: 10.1108/jeim-10-2019-0344

Authors: Ching-Hsuan Yeh, Hsin-Hui Lin, Yu-Ling Gau, Yi-Shun Wang

Institutions: Feng Chia University, National Taichung University of Science and Technology, National Changhua University of Education

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3041297589

FWCI: 3.092

Cites: 58

Cited by: 20

Related to: 10