Work

Processing Product Unique Features: Alignability and Involvement in Preference Construction

Year: 2001

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1207/15327660152054012

Authors: Shi Zhang, Arthur B. Markman

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3041311631

FWCI: 3.158

Cites:

Cited by: 15

Related to: 10