Work

Role of conspicuous value in luxury purchase intention

Year: 2020

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-03-2020-0102

Author: Sheetal Jain

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3042285376

FWCI: 7.473

Cites: 66

Cited by: 51

Related to: 10