Work

Impact of celebrity endorser as in-store stimuli on impulse buying

Year: 2020

Type: article

Source: The International Review of Retail Distribution and Consumer Research

DOI: 10.1080/09593969.2020.1781229

Authors: Yadvinder Parmar, Bikram Jit Singh Mann, Mandeep Kaur Ghuman

Institutions: Guru Nanak Dev University, UNSW Sydney, UNSW Canberra

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3042601367

FWCI: 5.159

Cites: 88

Cited by: 27

Related to: 10