Work

How Do Brands Create Value

Year: 2003

Type: article

Authors: Kevin Lane Keller, David Lehmann

Language: Persian

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3043330258

FWCI: 18.56

Cites:

Cited by: 384

Related to: 10