Work

Attractiveness, trustworthiness and expertise – social influencers’ winning formula?

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-06-2019-2442

Authors: Klaus-Peter Wiedmann, Walter von Mettenheim

Institution: Leibniz University Hannover

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3043563429

FWCI: 59.19

Cites: 123

Cited by: 402

Related to: 10