Work

Marketing Management (12th Edition)

Year: 2007

Type: article

Authors: Philip Kotler, Kevin Lane Keller

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3044336322

FWCI: 82.65

Cites:

Cited by: 1,026

Related to: 10