Work

Role of Promotion in Life Insurance Marketing: An Empirical Study

Year: 2011

Type: article

Study design: Observational Study

Source: Indian Journal of Commerce & Management Studies

Authors: Ganesh Dash, M. Basheer Ahmed Khan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3044501363

FWCI: 0.694

Cites: 10

Cited by: 1

Related to: 10