Work

Why Cheap, Low-Quality Giveaways Are Bad for Brands

Year: 2020

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-2020-017

Author: Samuel Stäbler

Institution: Tilburg University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3044971201

FWCI: 0.192

Cites: 49

Cited by: 6

Related to: 10