Work

Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Hospitality and Tourism Management

DOI: 10.1016/j.jhtm.2020.06.015

Authors: Ming-Way Li, Hsiu-Yu Teng, Chien-Yu Chen

Institutions: Chihlee Institute of Technology, National Taichung University of Science and Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Ministry of Science and Technology, Taiwan

OpenAlex ID: W3044973792

FWCI: 62.06

Cites: 75

Cited by: 348

Related to: 10